Use of device and location data

If publishers collect, process or disclose information that identifies or can be used to infer an end user's precise geographic location, such as sourced from GPS, wifi or cell tower data then,

Publishers must:

• disclose to the user, via an interstitial or just-in-time notice, the purposes for which their data may be used (including ad personalisation, analytics and attribution, as applicable), including that the data may be shared with partners;
• obtain express (i.e. opt-in) consent from end users before collecting, processing or disclosing such information;
• send such information to Google in an encrypted state or via an encrypted channel; and
• disclose such information collection, processing or disclosure in all applicable privacy policies.